Zusammenfassung der Ressource
market type
- wholesale and retail market
- In the same way, there are two types of sale in
the markets, judging by the volumes of
merchandise offered, and they are:
- WHOLESALE: Wholesale or bulk sales, usually
at lower prices, so these types of sales are
used by other distributors to sell on a smaller
scale and add their profit to the new price
per unit.
- THE RETAILER; Sale at retail or
for small quantities, usually
units, it is the opposite:
small-scale sales, usually
direct to the final consumer,
who consumes a unit or a
few.
- Marketing
- Given the importance of market study in the
contemporary world, a new branch of study and
theorizing has arisen, known as marketing, which
attempts to understand its evolution, internal logic,
and fundamental laws.
- EXAMPLE: How big brands like Coca Cola and
Nike attract customers by carrying out
charitable or solidarity activities, since they
know that this gives them a very good image.
- monopolies and oligopolies
- forms of control and intervention in
the dynamics of the market
exercised by one or a group of
producers who intervene and
compete in it, to twist its laws for
their exclusive benefit.
- EXAMPLE: Companies like bimbo, coca
cola, which have offices around the world
and own several brands.
- market cycle of a product
- Every product goes through a
production and consumption cycle
that consists of the following
stages:
- EXAMPLE: * Extraction of raw material. * Product
manufacturing. * Distribution of the product to the
marketing chain. * Sale of the product and
subsequent purchase by the final consumer.
- supply and demand in the market
- Markets are governed by the law of supply
and demand, which has to do with the
amount of goods or services offered in an
area or a specific item.
- EXAMPLE: * If there is little supply of a good or service,
that is, it is scarce, and there is a lot of demand for it,
prices will tend to rise, since merchants are guaranteed
the purchase. * If there is a lot of supply of a good or
service and a lot of demand for it, prices will tend to
stabilize.