Zusammenfassung der Ressource
AS vocabulary: la publicite
- la propagandre=propaganda
- un publicitaire=an advertising executive
- la pub(licite)=advertising
- une publicite=an advert
- la renomee=reputation
- repandre=to spread
- le revenue publicitaire= advertising revenue
- seduire= to charm
- seduisant=attractive
- sponsoriser/parrainer= to sponsor
- le spot publicitaire= comercial break
- sur les lieux de vente= at the point of sale
- un slogan=a slogan
- la societe de consummation=consumer society
- les soldes=the sales
- solliciter=to tempt
- le sponsoring=sponsorship
- trompeur=misleading
- la vente=sale
- la vente par correspondence= mail-order
- viser=to target
- susciter(l'interet)= to arouse/interest
- tenir au courant=to keep informed
- le teleshopping/le teleachat=television shopping