MULTICULTURAL DIFFERENCES

CULTURAL DEPENDENT
1. * marketing strategies for market differences.
  1. * develop skills in different places and markets.
    1. * mediating the relationship between global teams
      1. with
        members
        senior executives
        subsidiary staff
      2. * cultural diversity
MULTIPLE CULTURES MEANS CREATIVITY
1. * creativity is developed in the multiple cultures experiences
  1. * differences depends to need and context.
    1. * a key to creative, adaptive and leadership skills.
      1. main skill
        exploit
        innovation
"BEING THERE " IS NOT ENOUGH
1. Some individuals are multicultural by ethnic background and early childhood experiences:
  1. * Have strong on-going interaction with belonging to the local culture
    1. * Become embedded in the local culture.
      1. Also is necessary:
        Actively learning about the local culture and creating opportunities to experience it first-hand.
        * One needs to delve into the underlying “whys”
        The pioneer of this line of research at INSEAD is: André Laurent
THE MULTICULTURAL MANAGER: INTEGRATOR OR PIONEER?
1. Managers who live their multicultural identity as conflicting can:
  1. * Have a comprehending new cultures suggesting they should play different roles in a multinational company
    1. Carlos Ghosn said that:
      1. * The ability to succeed as CEO was enhanced by to be in different countries and cultures

Zusammenfassung der Ressource

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