Zusammenfassung der Ressource
Soft System Methodologies
- Conceptual Models vs Real World
- - Decomposition / -
Explanation / -
Synthesis
- Reductionism not present
- 1. Understanding
2. Selecting 3.
Information 4.
Defining
- CATWOE:
Customer Actor
Transformation
Worldview Owner
Environment
- Iranian MKT & Ads Industry
- Exponencial increase in the market
- Actors & process
depicts low
performanca and no
development
capability
- Deploy Soft System Approach
- Purpose/assignmento
Performance assesment
Process of decision making
Interrelated subsystems
Interaction w/periphery
Physical & human resources
Continuity