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SERVICES CONSUMER BEHAVIOR

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Tarea 2
Roger Cardenas
Mindmap von Roger Cardenas, aktualisiert more than 1 year ago
Roger Cardenas
Erstellt von Roger Cardenas vor fast 9 Jahre
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Zusammenfassung der Ressource

SERVICES CONSUMER BEHAVIOR
  1. Consumer Decision Process
    1. Prepurchase
      1. Problem Awareness
        1. Information Search
          1. Evolution of Alternatives
            1. Stimulus
              1. Considerations
                1. Perceived Risk
                  1. Personal Sources of Information
                    1. Fewer Alternatives
                      1. Selfservice
                    2. Consumption
                      1. Choice
                        1. Consideration
                        2. Postpurchase
                          1. Evaluation
                            1. Postchoice Models
                              1. Perceived Control Perspective
                                1. Script Perspective
                            2. SERVICE DELIVERY PROCESS
                              1. Stages of Operational Competitiveness
                                1. 1. Available for Service
                                  1. 2. Journeyman
                                    1. 3. Distinctive Competence Achieval
                                      1. 4. World Class Service Delivery
                                      2. Marketing and Operations
                                        1. Perfect World
                                          1. Thompson Model
                                            1. Focused Factory
                                              1. Plant-within-a-Plant
                                              2. Efficience Models
                                                1. Blueprinting

                                                Medienanhänge

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