Zusammenfassung der Ressource
1.3 Organisational Objectives
- Vision
- Long Term Aims and Highest
aspirations of a business
- Aims
- Long term goals (what it
wants to achieve in the
future)
- SMART
- S
- Specific
- Objective
clear and
well
defined
- M
- Measurable
- Measure
to see
if it has
been
achieved
or not
- A
- Achievable
- Realistic
- R
- Relevant
- need
to
have a
use
- T
- Time-Specific
- to have a
time frame
- Mission
- Intermediate step on the way to the vision
(accomplishing small objectives to achieve the
mission, and then the vision).
- Objectives
- Medium to Short term goals
(small steps to achieve the
aims)
- Types of Objectives
- Strategic
- Medium
to long
term
- SWOT
- Strenghts
- Internal
- Opportunities
- External
- Weaknesses
- Internal
- Threats
- External
- Tactical
- Medium
to short
term
- Operational
- Day to
day
- Can change because of
- Internal Environments
- Changes inside the
business
- Include
- ·Change of leadership, Hr,
Organisation, Product,
Finance, Operations, social,
technological, economic,
ethical, political, legal and ecological
- External Environments
- Changes outside
the business