Zusammenfassung der Ressource
Evaluation of Conformity
- Informational Social Influence
- Research Support (Lucas et al.)
- Students completed Mathematical Problems
- When the problems were more difficult conformity rose
- People conform when they feel they don't know the answer
- We look to others and assume they know better than us
- Individual Differences
- ISI doesn't affect everyone in the same way
- Asch found that participants were less conformist
- Perrin and Spencer found high conformity
- Normative Social Influence
- Research Support (Asch)
- Participants gave a clearly wrong answer because other people did
- Participants felt self-conscious and were afraid of dissaproval
- When the participants wrote down the answer conformity dropped to 12.5%
- Individual Differences
- NSI doesn't affect everyone in the same way
- nAffiliators- people who care about being liked and need affiliation
- nAffiliators normally conform more
- Normative Social Influence and Informational Social Influence
- Deutsch and Gerrard
- Two Process Approach- either NSI or ISI
- Asch study- dissenting participant meant conformity reduced
- Participant provided social support (NSI)
- Alternative Source of Information (ISI)