Zusammenfassung der Ressource
CSR (Corporate Social
Responsibility )
- Definition
- Corporation's
Initiatives/Management Ways
- Achieving a balance
- Economic
Imperatives
- Environmental Imperatives
- Social Imperatives
- Interacting & Addressing
Expectations
- Shareholders
- Stakeholders
- Activities' Main
Areas
- Leadership, vision & values
- Marketplace Activities
- Workforce activities
- Supply Chain Activities
- Stakeholder Engagement
- Community Activites
- Environmental Activites
- Why investing in
CSR?
- Winning new
businesses
- Enhanced
Relationship with
stakeholders
- Attracting, Retaining
and Maintaining a
happy workforce
- Media interest
and good
reputation
- Access to
funding
opportunities
- Enhancing company's
influence in the industry
- Differentiating from competitors
- Saving money on
energy and operating
cost
- Increase in customer
retention
- Examples about CSR
Activities
- Environmental Stewardship
- Recycles differrent types of waste
- Offers discount to customers who
bring in personal tumblers
- Energy Conservation
- develops LED lighting to replace
halogen lighting.
- Water Conservation
- installing the manually operated
hand-meter faucet all stores in
U.S.A
- Reasons
- Cost Reduction
- Energy Savings
- Improving
environmental
footprine
- High Reputation
- Creating interest
to customers
- Operating Community
Involvement Program
- earmarked more than $1.3 million
- facilitate 13,000 employees to participate
- Reasons
- helping community
- Build Brand Loyalty and Profits
- increasing employee morale &
productivity
- Disney
- major provider of aid after natural disasters, such as
the 2010 earthquake in Haiti.
- Reasons
- Helping Society
- Increasing Reputation
- Leverage Media Impact