Making the most of social media potential

Beschreibung

Making the most of social media potential
s.genchi
Mindmap von s.genchi, aktualisiert more than 1 year ago
s.genchi
Erstellt von s.genchi vor etwa 9 Jahre
10
0

Zusammenfassung der Ressource

Making the most of social media potential
  1. Social media has great potential, but only when it’s strategic, targeted and effective
    1. 1. Have a direct relationship with customers, with nobody in the middle. “Social media is a mindset, not a lot of tactics.”
      1. 2. Tie social media to marketing objectives that can be measured.
        1. 3. Always listen—even if you’re not ready to act.
          1. 4. Have conversations: “This is not a one-night stand; you have to invest in it.”
            1. 5. Let consumers know where they can find you.
              1. Differentiating by design
                1. “What can you give your customers—and not necessarily in the form of money?
                  1. It might be entertainment, ease of utility, ease of planning. You can give them incentives like a Foursquare badge . Whatever it is, you have to get people buying into your social media initiatives, and that costs money.”
                2. Mobile and measurement
                  1. “Social media has huge potential for guests on property or who are headed to the property. A lot of people are not pre-planning their trips these days. Instead they’re using Twitter and Foursquare when they’re already on their way to see what’s available, to look for deals and to see where their friends might be staying
                  Zusammenfassung anzeigen Zusammenfassung ausblenden

                  ähnlicher Inhalt

                  Cómo hacer rentables las redes sociales
                  Sebastian Orellana Higginson
                  Social Media
                  Joan Gallegos Castro
                  Redes sociales
                  Mery Carolina Ruiz Rosero
                  Ética y responsabilidad social
                  Sofía Marin
                  Mapa Conceptual, Seguridad Social en Colombia
                  mafe__09
                  Ética y Moral
                  Fer Granados
                  Medidas de tendencia central
                  jojabravo
                  Inteligencia Emocional
                  vhugovv
                  PILARES DE LA CREACIÓN DE UN MATERIAL DIGITAL
                  Patricia Navarro
                  Declaracion de la Haya sobre turismo
                  evelyn izquierdo