Zusammenfassung der Ressource
Google
Adwords
- Benefits
- 2. Control Costs
- You control how
much to spend
- You only pay when
someone clicks your
ad
- 1. Target your audience ( reach people with specific interests )
- Devices
- Days, times, Frequency
- Age, Location, Language
- AdLocation
- Keywords
- Reach potential customers
- Using multiple devices
- Show ads to relevant audience
- Right time
- Right place
- Right people
- 3. Measure Success
- See which ads get clicks and which ones don’t,
- Get valuable data (how much it cost
- Analytical tools: Customer shopping habits
- 4. Manage your campaigns
- Multiple Accounts
- My Client Center (MCC)
- Save time
- manage all of your AdWords
accounts from a single location
- Adwords account offline (free)
- manage, edit, and view multiple
accounts at the same time (offline) and later update it