Apple's Inc

REVENUE MODEL
1. Hardware
  1. iPhone
  2. Mac Book
  3. iPad
  4. iWatch
2. Software
  1. iOS (originally iPhone OS) is a mobile operating system created and developed by Apple Inc. and distributed exclusively for Apple hardware. It is the operating system that presently powers many of the company's mobile devices, including the iPhone, iPad, and iPod touch.
3. Online Service
  1. iTunes is a media player, media library, online radio broadcaster, and mobile device management application developed by Apple Inc. It is used to play, download, and organize digital audio and video (as well as other types of media available on the iTunes Store) on personal computers running the OS X and Microsoft Windows operating systems.
PATH TO SUCCESS
1. Macintosh
  1. This was the first mass-market personal computer featuring an integral graphical user interface and mouse.
  2. The Macintosh (branded as Mac since 1998) is a series of personal computers (PCs) designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984.
2. Design and Core Features
  1. Simple
  2. User friendly
3. Variety of product
  1. iPhone
  2. Mac Book
  3. iWatch
  4. tvOS
CURRENT ISSUES
1. Compete with Samsung
  1. Samsung develop similar products with Apple, as smart phone, tablet, and computer products. Hence, there is some lawsuits between Apple and Samsung, as Apple sue Samsung, for copying their products.
2. Increasing Competitors
  1. Nowadays with evolution of technology, many company are take advantages on creating several devices. Example : Lenovo, Oppo, Honor
3. Labor Issues
  1. High pressure enivironment, uncertain working time, and confidiential issue make Apple not a good choice for employers. And its suppliers’ labor practice is worsen. As people force to work under inhuman condition
4. Price Issues
  1. The price of Apple Product is much higher compare to similar product at the same time. And there is some post-launch price reductions resulted in many complaints.
FUTURE STRATEGY
1. Explores New Territory
2. Improved Product
HISTORY
1. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
2. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers.
3. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets, and the world's third-largest mobile phone manufacturer. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization,
COMPETITORS
1. Samsung
  1. Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
2. Android
  1. Android is a mobile operating system (OS) currently developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.
  2. The biggest competitor on OS
3. Asus
  1. ASUSTeK Computer Inc. usually referred to as ASUS, and trading under that name, is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, LED/LCD panels, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations, and tablet PCs.

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Apple's Inc

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