Zusammenfassung der Ressource
The Concept of
Strategy
- Role of strategy in
succes
- Goals that are consistent and long term
- Profound understanding of the competitive environment
- Objective appraisal of resources
- Effective implementation
- Strategic fit
- Firm (internal factors)
- Goals and values
- Resources and capabilities
- Structure and systems
- Industry environment (external factors)
- Competitors
- Customers
- Suppliers
- unique and differentiated
position
- Where to compete?
- Corporate Strategy
- How to compete
- Business Strategy
- Antecedents in military
strategy
- Generalship
- Evolution of business strategy
- Financial Budgeting
- Corporate planning
- Medium-term
economic forecast
- Resource based
view of the firm
- Strategic management
- Competing for tomorrow
- Business Strategy
- Directions and purposes
- Deploy resources within environment
- Satisfy long term goals
- Implement strategy
- Cohesiveness
of decisions
and actions
- Consistency with
both internal and
external environment
- Improves decision
making
- Heuristics
- Integrate
different
individuals
- Analytic tools
- Firm
strategy
- Positioning
- Direction
- Rational
approaches to
strategy design
- Intended strategy
- Realized strategy
- Emergent strategy