4354904
Beschreibung
Mindmap von Carely Carrera, aktualisiert more than 1 year ago
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Erstellt von Carely Carrera
vor fast 9 Jahre
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Strategy ..
- Is the means by which individuals or organizations
achieve their objectives; a plan, method, or series
of actions designed to achieve a specific goal or
effect
- Organizations need strategy
because assist the effective
management of they by
enhancing the quality of
decision making, facilitating
coordination and focusing
organization on the pursuit of
long-term goals.
- A company’s strategy can be found in 3 places
- Heads of managers
- Articulations of
strategy in speeches
- Written documents
- Heads of managers
- Mcdonald’s strategy:
Implementing the key drivers
of an exceptional customer
experience, people, products,
price, place and promotion and
by having well-trained, friendly
people
- Nokia strategy: Deliver
differentiated and
innovative products with
unrivalled scale in term of
product breadth.
- A company’s strategy can be found in 3 places
- Organizations need strategy
because assist the effective
management of they by
enhancing the quality of
decision making, facilitating
coordination and focusing
organization on the pursuit of
long-term goals.
- Strategy as decision support
- Strategy as a
coordinating device
- Strategy as target
- Where and how to
compete?
- Corporate strategy is the
scope of the firm in terms
of the industries and
market in which it
competes
- Coca-Cola, which
competes in the soft
drinks industry in
worldwide
- Coca-Cola, which
competes in the soft
drinks industry in
worldwide
- Business strategy is
concerned with how the
firm competes within a
particular industry or
market
- Coca-cola pursues a
differentiation strategy where it
relies on brand image
developed through heavy
advertising
- Coca-cola pursues a
differentiation strategy where it
relies on brand image
developed through heavy
advertising
- Corporate strategy is the
scope of the firm in terms
of the industries and
market in which it
competes
- Henry Mintzberg is a leading
critic of rational approaches to
strategy design
- Intended:
Strategy as
conceived of by
the top
management
team.
- Realized: The actual
strategy that is
implemented
- Emergent: The
decisions that emerge
from the complex
processes in which
individual managers
interpret the intended
strategy
- Intended:
Strategy as
conceived of by
the top
management
team.
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