Issues in strategy

A little bit of history
1. Strategy is...
  1. Direction of organization
  2. Selection of Goals
  3. What are we going to offer?
    1. Products
    2. Services
  4. How we are going to coordinate our work?
2. Young academic field
3. Originated in business schools
  1. Harvad taught the first business policy course
    1. Became an standard for other Universities
      1. No theorical, teach by
        Experimented teachers or former general manangers
        Explain cases most of the time
        And not
        Articles or books
        Academics decide
        1970 Make Research records
        Interest in plannig
4. 1980 Strategy Manangment Society was formed
  1. Practitioners
  2. Consultants
  3. Academics
5. Chandler
  1. Basis concepts
6. Andrews
7. Ansoff
1960: Birth of strategic managment
1. Strategic adaptation
2. Growth of large businesses
  1. Explored how tehir administrative structures
    1. Adapted to accommodate that growth
      1. Like
        GM
        Sears
        EXXON
      2. Showed how executives
        Discovered
        Roles
        Making long term
        Decisions about the direction of their enterprises
        Then
        Invest
        for
        Strategy work
        Modified
        Organizational structure
        Strategy work
        Rather than
        Just effency
3. Environment
  1. Constant change
    1. Opportunites and threats
      1. Organizations adapt
        Strengths
        take advantage of opportunities
        Internal
        Competencies
        Plus Enviroment
        Factor of success
        Weaknesses
        avoid threats
4. Objetives + Purposes + Goals
  1. And
    1. Major policies and plans
5. Mid-1960
  1. The Boston COnsulting Group BCG
    1. Segmentation studies
      1. Experience curve
      2. growth-share matrix
1970 Long-term-plannig
1. wasn´t working
  1. Importance of enviroment
2. Diversification strategy
1980
1. Porter
  1. 5 forces
Allied disciplines
1. Economics
2. Sociology
3. Political science
4. Psychology
Has to do with
1. Groups
  1. Beginning
  2. Continuing success
  3. To adapt to its context
It has four fundamental questions
1. How do firms behave?
2. Why are firms different
3. What is the function of value added by the headquarters unit in a diversified firm?
4. What determines succes or failure in international competition

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Issues in strategy

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