conformity: types & explanations

types of conformity
1. Kelman - 3 ways people conform
  1. internalisation
    1. private and public change
    2. strongest
    3. what is right
  2. identification
    1. something we value/ identify to them
    2. change publicly even if not entirely privately
  3. compliance
    1. weakest
    2. change publicly not privately
    3. to be liked
explanations for conformity
1. informational social influence
  1. to be right
  2. cognitive (what we think)
  3. who has the better information
  4. happens in new situations - where there is ambiguity
    1. or a crisis situation
  5. leads to internalisation
2. normative social influence
  1. to be liked
  2. gain social approval
  3. emotional
  4. leads to compliance
evaluation
1. research support for ISI
  1. Lucas
    1. answer to a maths question
      1. more difficult they complied
        especially if their maths was poor
2. individual differences in NSI
  1. people who are less concerned with being rejected
    1. McGhee & Teevan
      1. students who need high affiliation were more likely to conform
3. ISI and NSI work together
  1. Deutsch & Gerrard
    1. they work separately
  2. Asch
    1. partner
      1. reduce power of NSI (social support)
      2. reduces ISI (alternative source of info)
evaluation +
1. dual differences in ISI
  1. Asch
    1. some students less conformist than other (25% rather than 37%)
      1. Perin
        engineering students
        didn't conform
2. research support for NSI
  1. Asch
    1. people went along just because others did
      1. self - conscious
      2. afraid of disapproval

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conformity: types & explanations

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