Zusammenfassung der Ressource
Protecting a business
idea | Break even
- Protecting a business idea
- Copyrights
- Lasts for 70 years
after the authors
death
- Protects the way an idea is
expressed, as soon as the work is
published
- Protection is granted
automatically
- Important source of protection for any
start-up in creative or knowledge
industries eg. music, books
- Patents
- Difficult to obtain
- Expensive and time
consuming
- If granted, patent owner
is given protection for up
to 20 years
- ability to license the right to use the
invention in return for
royalties
- Trademarks
- Can be a name,
logo or symbol
- Lasts for 10 years
- prevents other business
copying or having a similar
mark
- Break even
- Breakeven output = Fixed costs/
contribution per unit
- Contribution per unit = Selling price per unit -
variable costs per unit
- Total contribution = Contribution per unit X
amount of products sold