Zusammenfassung der Ressource
Argument and Persuasion
- Claim: Writer or
speakers position on an
issue
- Support: reason and evidence
that support the claim
- Additional terms for critical analysis
- Emotional Appeals:
messages that créate
strong feelings to persuade
- Appeal to Pity
- Apeal to Fear
- Appeal to Vanity
- Ethical Appeals: use values or moral
standarts that are widely accepted to
persuade readers or listeners to accept
a position