Field Research uses data collected first hand

Beschreibung

Bus Man Mindmap am Field Research uses data collected first hand, erstellt von vitacveitch am 17/04/2013.
vitacveitch
Mindmap von vitacveitch, aktualisiert more than 1 year ago
vitacveitch
Erstellt von vitacveitch vor mehr als 11 Jahre
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Zusammenfassung der Ressource

Field Research uses data collected first hand
  1. Surveys
    1. Questionnaires
      1. Face To Face
        1. Postal
        2. Interviews
          1. Personal Interviews
            1. Group Interviews
            2. Consumer Pannel
            3. Observation
              1. Audits
                1. Physical stock checks of goods in shops
                2. Watching
                  1. Measuring the flow of traffic past posters
                  2. Recording
                    1. Meters when record when TV sets are switched on to analyses viewing patterns
                  3. Experiments
                    1. Tasting in supermarkets when new products are launched
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