Zusammenfassung der Ressource
Market Structures
- Oligopoly
- Characteristics
- Few suppliers
- Concentration ratio e.g. 3
companies have 75% of the
chocolate market
- High barriers
of entry
- Inter-dependance which
could lead to cozy
competition but potential for
price wars
- Non price
competition
- Formal conclusion
is illegal
- Example: Supermarkets
- Strongly branded
- High start up costs
- 5/6 main ones
- 80% of the market
- Evidence they are very price competitive?
- Charity work?
- More examples: petrol,
banking, cars, airplanes
(bowing and airbus)
- Monopoly
- Characteristics
- High prices
- Very high barriers of entry
- Single supplier
- High market share
- Slack (bad service)
- Example: Hawkins (school uniform)
- Monopolistic Competition
- Same as perfect competition
- Differentiated products
- Example: Hairdressers
- Competitive (perfect competition)
- Characteristics
- Low barriers to entry
- Low prices
- Many suppliers
- Price competition
- Homogenous products
- Example: Taxi driver