Zusammenfassung der Ressource
Social influence AS
- Types and explantions
- Internalisation
- Conforming to the group
because you accept its
norms - agreeing privately
aswell as publicly
- Identification
- Conforming with the group because we
value it - prepared to change views to
be apart of it
- Compliance
- Superficial agreement with
the group - going along with it
publicly but holding a
different view privately
- Informational social influence (ISI)
- Agreeing with the majority
view/behaviour because we
believe they know better or
are more likely to be right
- https://www.youtube.com/watch?v=BgRoiTWkBHU
- Lucas et al - asked students to
give mathematical problems
that were easy or more
difficult, there were greater
conformity of incorrect answers
to difficult questions than
easier ones
- The study shows that people conform in
situations when they feels like they don't know the
answer, which is the outcome predicted by ISI
- Normative social influence (NSI)
- Agreeing with the
majority because we
want to be liked and/or
do not want to be
rejected
- MchGee and Teevan
- found that
students in high
need of affiliation
were more likely to
conform
- Shows that NSI does
not affect everyone's
behaviour in the
same way
- https://www.youtube.com/watch?v=W8_POt2KlfQ