Zusammenfassung der Ressource
minority influence
- minority influence
- small group of people influence the beliefs
and behaviour of others
- most likely to lead to internalisation
- public and private beliefs change
- Moscovici first studied this
- consistency
- if the minority are consistent then
more people are going to believe
them
- synchronic consistency - they're all saying the same thing
- diachronic consistency - they've been saying it for a long time
- commitment
- minorities engage in extreme activities to
draw attention - shows commitment
- this is called augmentation principle
- flexibility
- Nemeth
- if you are always consistent then
you could be seen as rigid
- minorities have to adapt their point of view and
accept counter arguments
- the process of change
- if you hear something new it will make you stop and think
- especially if the person is passionate about it
- people will change from majority to minority
- the more this happens the faster the rate of change
- snowball effect
- minority becomes majority and views have changed
- evaluation
- research support for consistency
- Moscovici
- a consistent minority opinion had a
greater effect than an inconsistent one
- wood
- meta analysis over 100 studies
- minorities who were consistent were most influential
- research support for depth of thought
- Martin
- one group heard a minority group agree with a point
- another hard a majority group agree
- people were less willing to change their opinion if
they had listened to the minority group
- the minority message had been more deeply processed
- artificial tasks
- limitation
- Moscovici experiment has a low mundane reality
- lacks external validity
- doesn't show how minority groups work in real life
- evaluation +
- research support for internalisation
- Moscovici
- one variation was to write down their views to what colour the slide was
- agreeing with the minority went up
- showing a private change but too scared to say it publicly
- limited real world applications
- it's not just about how many people agree
- in real life it is more complicated
- majorities usually have more power and money
- minorities are very committed
- minorities usually have loyal supporters