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Internal & External Analysis
Beschreibung
Internan & External Analysis - Chap 2 & 3
Keine Merkmale angegeben
planeación
Mindmap von
Erika Mendoza
, aktualisiert more than 1 year ago
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Weniger
Erstellt von
Erika Mendoza
vor mehr als 8 Jahre
21
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Zusammenfassung der Ressource
Internal & External Analysis
Internal Analysis
Competitiva Advantage
Distinctive Competencies
Value Creation
¨Profitability
Excelente and Reliability
Primary Activities
Design, creation, delivery product, MKT, after-sales service.
Value Chain
Example
Support Activities
HR
Logistics
Company Infraestructure
Information Systems
Weakness
Strength
Value Creation Cycle
Company Profitability
Imitaction
External Analysis
Industry
Group of companies offering products or services (close substitutos for each other).
Industry Life Cycle
Customer Oriented View
Sector
Group of close related industries
Coca Cola
Market Segments
Groups of customers within a market that can be differentiated from each other
Changes
Competitive Forces
Potential Competitors
Economices of Scale
Brand Loyalty
Cost Advantages
Is enjoyed by incumbents in an industry and that new entrants cannot expect to match.
Superior production operations
Control of particular inputs required for production
Access to cheaper funds
Customer Switching Costs
Arise when a customer invests time, energy, and money
Government Regulatiosn
Rivalry Among Established Companies
Industry Competitive Structure
Number and size distribution of companies
Intensity of rivalry
Industry demand
Cost Conditions
Exit Barriers
Investment in assets
High fide cost
Emotional attachments to an industry
Bargaining Power of Buyers
When the buyers have choce of who to buy from
When the buyers parchase in large quantities
When the supply industry depends upon buyers
Bargaining Power of Suppliers
Few substitutes
Profitability of suppliers is not significante affected
Suppliers can enter the customer industry
Substitute products
Complements
Stratgic Groups within Industry
Example: Aerospace Industry
Macro Environment Roles
Medienanhänge
Swot (binary/octet-stream)
Soft Drinks 1 638 (binary/octet-stream)
182338 425x283 Best Selling Sodas (binary/octet-stream)
Coca Cola Logo 260x260 (binary/octet-stream)
External Analysis 290x220 (binary/octet-stream)
Internal And External Analysis 400x371 (binary/octet-stream)
Customer (binary/octet-stream)
Canstock35234366 (binary/octet-stream)
63600673441020998675528712 Boundaries (binary/octet-stream)
Ramadan A Chance For Change 2 (binary/octet-stream)
2000x1000 Technology (binary/octet-stream)
Captura De Pantalla 2017 08 20 A Las 7.15.12 P.M. (binary/octet-stream)
The Startup Garage Business Planning 5 Things On Competitors (binary/octet-stream)
Economies Of Scale (binary/octet-stream)
0316 Blog Marketing Ss (binary/octet-stream)
Brand Loyalty 300x300 (binary/octet-stream)
Captura De Pantalla 2017 08 23 A Las 6.08.20 P.M. (binary/octet-stream)
Unknown (binary/octet-stream)
Production Management (binary/octet-stream)
Sectorwnapisie3 (binary/octet-stream)
Logos (binary/octet-stream)
Segment (binary/octet-stream)
9be4a08114021509c9bf74cbeb923acd (binary/octet-stream)
I Stock 000017195831 Medium (binary/octet-stream)
Asos 1450287473110 (binary/octet-stream)
Nwaz 01 Img0094.Jpg.Pagespeed.Ce.7 N2 Si Vs4 Ah (binary/octet-stream)
Captura De Pantalla 2017 08 23 A Las 6.26.16 P.M. (binary/octet-stream)
Captura De Pantalla 2017 08 23 A Las 6.28.46 P.M. (binary/octet-stream)
Infotainment (binary/octet-stream)
Picture1 (binary/octet-stream)
Part Of The Whole (binary/octet-stream)
1*1 S Ddx Kny Mkw Coo34 Gznch A (binary/octet-stream)
Aaeaaqaaaaaaa Az Paaaajdi0 Md Yx Z Tkx Ltm2 O Dct Nd Aw Ys04 Md Fj Lt Bi Zde2 Ngu0 Yj Fj Yw (binary/octet-stream)
Customer Service 1 (binary/octet-stream)
Retail Pricing (binary/octet-stream)
Value2 (binary/octet-stream)
It Photo 122035 (binary/octet-stream)
Picture Intangible Assets (binary/octet-stream)
Path To Profitability (binary/octet-stream)
Unknown (binary/octet-stream)
Demand (binary/octet-stream)
Captura De Pantalla 2017 08 23 A Las 6.50.24 P.M. (binary/octet-stream)
Value Chain (binary/octet-stream)
Quality Assurance Testing (binary/octet-stream)
Captura De Pantalla 2017 08 24 A Las 12.33.27 P.M. (binary/octet-stream)
Unknown (binary/octet-stream)
Aaeaaqaaaaaaa Agu Aaaajg Qx Nw Jj Mz Rm Lt Vj Nj At N Dhl Oc1i Mm Iz Lwi2 Zg Rj Mjc2 Nm Iw Ng (binary/octet-stream)
23999942 S (binary/octet-stream)
Captura De Pantalla 2017 08 24 A Las 12.37.50 P.M. (binary/octet-stream)
Return On Invested Capital (binary/octet-stream)
Me 392 Creativity Imitation (binary/octet-stream)
Smallbizfail 500 (binary/octet-stream)
Weakness3 (binary/octet-stream)
Focus On Your Strengths The Perfect Design 300x3002 (binary/octet-stream)
3f0c33cc20cbe9dab48ffcd35a99ad84 (binary/octet-stream)
The internal environment of the business environment (Einbetten)
The business environment / marketing environment (Einbetten)
Zusammenfassung anzeigen
Zusammenfassung ausblenden
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