Zusammenfassung der Ressource
Communicate
with power
- 85% percent of your success
as a leader will be
determined by your ability to
communicate effectively.
- Keys to success in
leadership, life, and love:
- 1. You want people to like and respect you,
which will reinforce and validate your
self-image but also encourage others to
want to hear you, not shut you out.
- 2. You want people to recognize
that you are valuable and
important, reinforcing your
self-esteem but also giving
others a reason to listen to you.
- 3. You want to be able to persuade
people to accept your point of view, to
sell your products, services and ideas to
others.
- 4. You want to get people to change their minds
and to cooperate with you in achieving your goals.
- 5. You want to be more
personally powerful and
influential.
- Aristotle's
Rhetoric: 3
parts of any
communication.
- Ethos: Character, credibility
and respect Pathos:
Emotions you address
Logos: Your words and
message.
- Four Ps. The four keys to
develop and use to persuade
others. The more that people
like you, the more open they are
to being persuaded and
influenced by you.
- 1. Positioning. Your personal
credibility, how people think
and talk about you.
- 2. Performance. Your ability
and competence in your field.
Having a reputation for
expertise and knowledge.
- 3. Personal Power. Your power over
people, money or resources.
- 4. Politeness. Your use of kindness,
courtesy and respect with other people.
- LOOK THE PART.
- Credibility can be influenced by how you
look. To communicate effectively with
others you must look the part.
- 1. It takes 4 seconds to make a first impression.
- 2. It takes 30 seconds to finalize the fist impression.
- 3. After the first impression has solidified, people seek reasons to
justify and validate the impression they have made.
- 4. Dress for success. Clothes cover 95%
of your body, dress powerfully and
persuasively.