Q2 - Discuss the topic of internal analysis. What is it? Where is it centred? How do you do it?

Anlagen:

• TOWS

Anmerkungen:

• The value chain describes the categories of activities within an organisation which, together, create a product or service

Anlagen:

• Value Chain

1. Inbound logistics
2. Operations
3. Outbound Logistics
4. Marketing & Sales
5. Service
6. Infrastructure
7. HRM
8. Tech Development
9. Procurement

Anmerkungen:

• The capabilities of an organisation which contribute to it's long term survival or competitive advantage

1. Rescources

   Anmerkungen:

   • The assets an organisation can call on from partners or suppliers
2. Threshold

   Anmerkungen:

   • The minimum required resources needed by an organisation to operate in a market - these are important but will not give a competitive edge or allow for superior performance
3. Distinctive

   Anmerkungen:

   • The resources required to give competitive advantage
4. Competences

   Anmerkungen:

   • the way the assets are used or deployed effectively (there's no point having all the cool gear if you can't \ don't \ won't use it to it's fullest potential)
   1. Core Competences

      Anmerkungen:

      • linked set of skills, activities and resources, that combined, give customer value, differentiate business and can be extended or developed
5. Dynamic Capabilities

   Anmerkungen:

   • The ability of an organisation to renew and re-create it's strategic capabilities to meet the needs of  a changing environment.
6. VRIN
   1. Value

      Anmerkungen:

      • SC are of value if they provide potential competitive advantage in a market at a cost that allows the organisation to realise an acceptable level of returns
   2. Rarity

      Anmerkungen:

      • Those possessed uniquely by one organisation or by few others; meets customer demands and be sustainable
   3. Inimitability

      Anmerkungen:

      • something that competitors find difficult to imitate or obtain
   4. Non-substitutability

      Anmerkungen:

      • capabilities that are not easily substituted - e.g. parcel delivery

Anmerkungen:

• Organisational knowledge is the collective intelligence, specific to an organisation, accumulated through both formal systems and the shared experience of people in that organisation

1. Tacit knowledge

   Anmerkungen:

   • more personal, context-specific and hard to formalise and communicate – so it is difficult to imitate, for example, the knowledge and relationships in a top R&D team. 
2. Explicit knowledge
3. Communities of practice

Anmerkungen:

• Benchmarking is a means of understanding how an organisation compares with others – typically competitors.

1. Industry \ Sector

   Anmerkungen:

   • comparing performance against other organisations in the same industry/sector against a set of performance indicators.
2. Best-In-Class

   Anmerkungen:

   • comparing an organisation’s performance or capabilities against ‘best-in-class’ performance – wherever that is found even in a very different industry.
3. Internal
4. Competitive