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TCEO MODEL

Beschreibung

There are many models for approaching digital marketing but we have found it most effective to group it into four interrelated disciplines: Think, Create, Engage and Optimise. This grouping creates a process that will result in the optimal use of digital tactics.
María Soto Trujillo
Mindmap von María Soto Trujillo, aktualisiert more than 1 year ago
María Soto Trujillo
Erstellt von María Soto Trujillo vor mehr als 8 Jahre
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Zusammenfassung der Ressource

TCEO MODEL
  1. Digital Marketing
    1. connect
      1. long term relationships
        1. attention for value
          1. Segmentation
            1. Personalised messages
              1. measurable
                1. web analytics
                  1. Intersection: People and technology
                  2. crowdsourcing
                    1. problem solving model
                      1. collaboration
                      2. brand building kinship
                    2. interrelated disciplines
                      1. Think
                        1. strategic plans for the digital world.
                          1. consumer insights
                            1. research
                              1. concept development
                                1. concept development
                                  1. budget allocation
                                    1. channel planning
                                    2. Research, plan and strategise
                                      1. challenges
                                        1. meet communication
                                          1. market
                                            1. product
                                          2. digital tools and tactics
                                            1. effective marketing strategies
                                              1. Situational Analysis
                                                1. Environment
                                                  1. PESTLE
                                                  2. business
                                                    1. customers
                                                      1. consumer journey
                                                      2. competitors
                                                      3. iterating
                                                        1. evolving
                                                          1. adapts from tradicional marketing
                                                            1. user centric thinking
                                                              1. Five Forces
                                                                1. Price
                                                                  1. Product
                                                                    1. Placement
                                                                      1. Promotion
                                                                        1. People
                                                                          1. consumer centric organisations
                                                                            1. Participante in brand story
                                                                        2. Crafting
                                                                          1. Context
                                                                            1. value exchange
                                                                              1. objectives
                                                                                1. SMART
                                                                                  1. tatics
                                                                                    1. KPIs
                                                                                      1. targets
                                                                                      2. tactics and evaluation
                                                                                        1. SEO
                                                                                          1. Search Advertising
                                                                                            1. online advertising
                                                                                              1. Afiliate marketing
                                                                                                1. video marketing
                                                                                                  1. social media
                                                                                                    1. email marketing
                                                                                                    2. Ongoing optimisation
                                                                                                  2. opportunities
                                                                                                    1. interaction
                                                                                                      1. consumer engagement
                                                                                                      2. interactive experiences
                                                                                                      3. Market Research
                                                                                                        1. understand
                                                                                                          1. audiences
                                                                                                            1. campaigns
                                                                                                          2. Content Marketing Strategy
                                                                                                            1. use of content
                                                                                                              1. reach audiences
                                                                                                            2. Key Terms
                                                                                                              1. API
                                                                                                                1. Cluetrain manifesto
                                                                                                                  1. Market share
                                                                                                                    1. metric
                                                                                                                      1. ORM
                                                                                                                        1. PPC
                                                                                                                          1. ROI
                                                                                                                            1. RSS
                                                                                                                              1. SEO
                                                                                                                                1. SMS
                                                                                                                                  1. SOAP
                                                                                                                                    1. Strategy
                                                                                                                                      1. Tactic
                                                                                                                                        1. WebPR
                                                                                                                                          1. XML
                                                                                                                                        2. Create
                                                                                                                                          1. Brings concepts to life
                                                                                                                                            1. executing campaigns
                                                                                                                                              1. shaping platforms
                                                                                                                                              2. Beautiful assets
                                                                                                                                                1. websites
                                                                                                                                                  1. videos
                                                                                                                                                    1. banner adverts
                                                                                                                                                      1. applications
                                                                                                                                                    2. Engage
                                                                                                                                                      1. driving traffic
                                                                                                                                                        1. Building relationships
                                                                                                                                                        2. Optimise
                                                                                                                                                          1. continuous improvement
                                                                                                                                                            1. insight
                                                                                                                                                              1. analytics
                                                                                                                                                                1. data mining
                                                                                                                                                                  1. conversation optimisation
                                                                                                                                                                    1. testing
                                                                                                                                                                  2. test assets and campaigns.
                                                                                                                                                                    1. Performance
                                                                                                                                                                  3. Optimal use of digital tactics
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