Zusammenfassung der Ressource
Convergence
- Multiple - platform publishing
- Business model view
- new opportunities for
- cross-promotion
- marketing
- journalist`s perspective
- more tools
- to tell stories
- better journalism
- digital technology
- makes convergence possible
- attractive to
- media managers
- satisfies
- demands
- lifestyle
- practitioners
- What is it?
- a way to protect their place in the market
- chace to deliver news and informations
- in USA
- the form to involve
- newspaper and television
- Tactical convergence
- partnership between
- TV
- Newspaper
- Competing models
- Business ideal
- multi - plataform to
- increase productivity
- equally importanttly
- journalist ideal
- help lifestyle
- new models to present
- news
- new form to journalism
- Driving convergence
- changes in
- attitudes
- lifestyles
- new consumers
- use differents
- web pages
- new needs
- Market fragmentation
- news in
- TV
- Radio
- Web pages
- Movil
- Newspaper
- Evolution
- turn
- media companies in
- multi- media companies
- Barriers
- legislation
- in differents countries
- Limit on market
- traditions of Mass Media