5992308
Beschreibung
Mindmap von Ximena Botache, aktualisiert more than 1 year ago
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Erstellt von Ximena Botache
vor mehr als 8 Jahre
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Convergence
- what it
is?
- A chance to deliver news and information to consumers in a new and different way, or to expand the franchise (Howard Tyner, Former editor of the Chicago Tribune and
later senior vice-president of the Tribune Company, and Gil Thelen, publisher of the Tampa Tribune).
- Dichotomy
- Business View
- multiple-platform as a tool for increased productivity and
marketing
- disadvantages
- Organizations will need to invest in wingspread training, to teach journalists
skilled in one medium how to tell stories
- Convergence would not save money: "Is a growth strategy instead of a saving
strategy". Kerry Northrup
- Convergence would not save money: "Is a growth strategy instead of a saving
strategy". Kerry Northrup
- Organizations will need to invest in wingspread training, to teach journalists
skilled in one medium how to tell stories
- advantages
- Increase productivity
- One campaign in a variety of formats (Co-opertition)
- Reach multiple audiences
- Reach multiple audiences
- One campaign in a variety of formats (Co-opertition)
- Increase productivity
- multiple-platform as a tool for increased productivity and
marketing
- Journalist aspirations
- To do a better
journalism
- advantage
- Every new medium offers innovative ways to tell stories
- Find the most appropriate medium for telling the story
- offers the audience new ways of absorbing news
- offers the audience new ways of absorbing news
- Find the most appropriate medium for telling the story
- Every new medium offers innovative ways to tell stories
- disadvantages
- Most journalist do not have the level of technical expertise.
- Training has never been a high priority in many newsrooms
- It is not possible for one person to cover a major story adequately for all media
- It is not possible for one person to cover a major story adequately for all media
- Training has never been a high priority in many newsrooms
- Most journalist do not have the level of technical expertise.
- To do a better
journalism
- Business View
- Multiple-platform delivery should be create "to help people live more easily" Gil Thelen
- Convergence is growing
- The convergence is being impelled by multiple factors, between them, the attitudes and lifestyle of new consumers, market fragmentation the still
to cover the biggest number of possible members of the audience as possible highly is very attractive. Also, the advances of technology do that the
persons gain access increasingly to multimedia contents
- In conclution
- Convergence and Its tools produce large changes in the creation, publication and acceptance of the
contents published in the mass media. Although it has high barriers , it also offers many opportunities
and you need to make a proper investment and training journalists to use it the best way possible and
get the best results.
- Convergence and Its tools produce large changes in the creation, publication and acceptance of the
contents published in the mass media. Although it has high barriers , it also offers many opportunities
and you need to make a proper investment and training journalists to use it the best way possible and
get the best results.
- In conclution
- The convergence is being impelled by multiple factors, between them, the attitudes and lifestyle of new consumers, market fragmentation the still
to cover the biggest number of possible members of the audience as possible highly is very attractive. Also, the advances of technology do that the
persons gain access increasingly to multimedia contents
- Dichotomy
- A chance to deliver news and information to consumers in a new and different way, or to expand the franchise (Howard Tyner, Former editor of the Chicago Tribune and
later senior vice-president of the Tribune Company, and Gil Thelen, publisher of the Tampa Tribune).
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