Zusammenfassung der Ressource
Branding1
- Brand
- The image or logo of a specific product that a company is providing to their consumers
Anmerkungen:
- The image of a company and the products they produce.
- It is supposed to be unique
- Recognizable
- It must provide a nice aspect or image to the company and products
- Reputation
- The process of creating a brand for certain products or companies.
- It must be appellative for the consumer
- Colors that call for you atention
- Words or phrases that stick to your mind
- Easy to remember
- Elements
- Graphic symbols
- Logo
- Image
- Variation Between colors
- Wordmark
- Words or Phrases
- Name
- Designed in a specific typeset
- Font
- Photos and images
- Appelative
- Different
- Shapes and forms
- Marketing
- Differences between marketing and branding
- "Branding is about creating an awareness, a perception in the mind of the end consumer. Marketing
is a broader term encompassing branding and also includes sales, managing distribution channels,
offers, schemes, analytics on consumer behavior etc. Marketing is the big bucket that has the
branding aspect in it" -Ajeet Gupta"
- Aspects of branding that should be applied on a business
- It's all about the image
- Use the appropiate
- Images
- Colors
- Font
- Word game
- Name