packaging and marketing

packaging and the environment
1. materials
  1. paper and card
    1. bags and box's
  2. textiles
    1. bags
  3. metals
    1. aluminium and steel
      1. cans and foil trays
  4. plastics
    1. polystyrene, PVC
      1. bottles
      2. trays
      3. bubble wrap
      4. tubs
      5. box's
      6. air pillows
      7. bags
  5. glass
    1. bottle, Jars
2. use's
  1. contain
    1. keep them in one place
    2. fit neatly together
    3. strong enough not to collapse
  2. store
  3. protect
    1. helps with transportataion
    2. helps from knocks
      1. by using materials such a bubble wrap
    3. security
    4. may include anit-theft devices
      1. ink devices on clothes
    5. tamper evident seals
      1. so you can tell if its been opend
  4. transport
  5. preserve
    1. deteiorate when exposed to oxygen
    2. plastic and composite materials are now widely used
    3. seals objects so they are air tight
      1. jars, bottles, tin cans
3. environmental impact
  1. use's up materials
    1. oftern made of plastic which is made of crude oil that is an infinate source
  2. uses energy to create
    1. most energy comes from fossil fuels contributeing to global warming
  3. produces waste
  4. 6 R'S
    1. REDUCE
    2. RE-THINK
      1. is there a better way to solve the problem
    3. REUSE
      1. does the product have another use
    4. RECYCLE
      1. is it easily recycled
    5. REPAIR
    6. REFUSE
      1. do not accept things that could impact the environment
labelling
1. give information on product safty
  1. some are to show they have met a curtain standard
    1. British standards institute
    2. CE mark
      1. for safety
    3. many people will pay more for products with these lables
  2. some are hazardous
    1. harmful
    2. flammable
    3. explosive
    4. environmental hazard
    5. irritant
2. protection of there product
  1. copy right
  2. trademark companies
    1. companies that cannot be copied by other companies.
3. designers usually take steps to protect there desins from being copied
  1. after being labelled with the 'c' symbol they are protected under copyright law
    1. this means no one else can copy them
  2. symbols, slogans, logos and words that have the 'r' or 'tm' mark show companies that cannot be copied
4. they also hold other information
  1. how to:
    1. maintain the product
    2. use the product
    3. store the product
    4. saftety information
    5. dispose of the product
      1. (the 6 R's)
  2. what material it is
    1. normally if its plastic it will tell you what type
brands and marketing
1. aimed at a target market
  1. therefore must be sutable for this
2. use of logo's
  1. to help people recognise there product
  2. memorable
  3. well desgined
3. advertising
  1. how to advertise
    1. cinema
    2. television
    3. radio
    4. news paper
    5. leaflets
    6. flyers
    7. magazines
    8. pop-up's
    9. email
    10. billboards
      1. tains
      2. buss'
  2. sponsorship
    1. sponsor a popular TV series
    2. do a lot of work with charity
  3. pay a celebraty to say how great the product is
4. good display
  1. packaging
    1. entice people in
    2. stand out
      1. bright colours
      2. large logo
  2. promote inside the shop
    1. hagers
    2. signs
    3. new ideas
  3. free sampling
  4. in shop demonstrations

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packaging and marketing

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