Zusammenfassung der Ressource
Fundamental Issues in Strategy
- Strategic Firms
- Selection of goals
- Choice of products and
services to offer
- Design of policies
- Level of scope
and diversity
- Organization structures
- Administrative Systems
- Strategic Management
- Field of inquiry
- Grounded in practice
- Very important subject
- Younger than
its practice
- Originated in
business schools
- Academic spread
- Harvard pioneered
- Business Policy was the subject
- The course became standard
- Origins
- 1962
- Foundation
- 1970
- Structure stablished
- Studies
- Connection between strategy
and performance
- Planning
- Institute of
Management Sciences
- Smith, Andrews,
Chandler, Ansoff,
Porter
- Corporate Strategy
- Two aspects
- Formulation
- Processes themselves to
formulate strategy
generate assets
- Implementation
- Uncertainty
- leads to
- Tentativeness
- Search
- Serial trial
- Economics
- Initial objetives
- Understand what generates
efficient goods and services
- Understand what determines
distribution of wealth
- Now led by internal logic
- Organizational Sociology
- Concerned with social
interaction
- Authority is a key
source of social order
- System of exchanges
generates value
- The fundamental
questions in strategy
- They act to define a
field of inquiry
- Why are there firms?
- Why are firms different?
- How do firms behave?