Zusammenfassung der Ressource
Prototyping
- IS TO
- Generate, evolve, understand ideas.
- HELPS
- Manage risk, unlock
creativity, generate
ideas
- USED FOR
- Relationchips, journeys, communications, objects, Environments.
- HOW TO PRACTICE IT:
- Seek honest feedback
- Be agile
- Get peoples' input in your idea
- DEFINING YOUR PROTOTYPE
- This is important to get the most out of the prototyping method.
- Start by storyboarding the experience
- Consider all the services' dimensions
- Generate various options and choose the best
- EXAMPLE:
- Get the idea for a service -
make assumptions around it -
establish the design principles
to use- generate questions or
prototyping options
- PROTOTYPE PLANNING
- helps visualize the ideas to prototype and get details
- Define: People responsable,
resources needed, people involved,
what should happen
- MONITORING AND ITERATION
- synthesizes learnings and avoids
loose of focus, done after
completing the first prototyping
activity
- Focuse, explore principles,
- explore principles
- seek risks
- iterate
- PROTOTYPE TOOLS
- Choose the
cheapest, quickest,
and more accurate
to what your are
seeking for the
activity
- Paper prototypes (early stages)
- Desktop prototyping (for overviewing physical characteristics)
- Legos, cardboard. Helps determine future aspects to analize
- Personas (Create key users)
- Helps segmentation and maintaining a user centered design.
- Storyboarding (map different desirable responses)
- Helps exploring risks and interactions
- Role playing and freeze frame (explore specific relationships)
- the planing is important. Freeze framing helps getting immediate insights on reactions.
- Touchpoint prototying (include websites and call centers)
- Helps get an idea of life based excitement rather than just talked out.
- Experience prototyping (the most comprehensive, create a situation as close to the real one)
- enables people to go through the hole idea