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Creative Strategy

Beschreibung

tarea publicidad
Maria Perez
Mindmap von Maria Perez, aktualisiert more than 1 year ago
Maria Perez
Erstellt von Maria Perez vor mehr als 8 Jahre
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Zusammenfassung der Ressource

Creative Strategy
  1. ADVERTISING STRATEGY (planning, creative, media placement)
    1. Message Strategy
      1. METHODS
        1. OBJECTIVES
          1. 1.Promote Brand Recall
            1. Method A: Repetition Ads Method B: Slogan and Jingle Ads Method C: Point-of-Purchase Branding
            2. 2. Link Key Attributes to the Brand Name
              1. Method A: Unique Selling Proposition (USP) Ads
                1. Emphasize a unique quality of the brand
              2. 3. Persuade the Consumer
                1. Method A: Reason-why Ads Method B: Hard-sell Ads Method C: Comparison Ads Method D: Testimonial Ads Method E: Demonstration Ads Method F: Informecials
                2. 4. Affective Association
                  1. Method A: Feel Good Ads Method B: Humor Ads Method C: Sex-appeal Ads
                  2. 5. Scare the Consumer Into Action
                    1. Method A: Fear-appeal Ads
                    2. 6. Change Behavior by Inducing Anxiety
                      1. Anxiety Ads Social Anxiety Ads
                      2. 7. Define the Brand Image
                        1. Method A: Image ads
                        2. 8. Give the Brand Desired Social Meaning
                          1. Method A: Slice-of-life Ads Method B: Branded Entertainment: Product Placement, Web Films
                          2. 9. Resolve Social Disruption and Cultural Contradictions
                            1. Tie the brand to social/cuntural movements
                            2. 10. Transform Consumption Experiences
                              1. Transformational Ads
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