Zusammenfassung der Ressource
CENTURY 21 INNOVATION
- It is defined as a new creation that produces
value, an innovation may be as light as a new
color nail polish or as extensive as the World
Wide Web
- MARKET EXPECTATIONS
- not all ideas lead to accomplish a goal
- it is important time, money,
attention and prestige,
"Total innovation."
- also we are looking for new
markets and expand customer
needs
- ADJACENT INNOVATION
- It involves the use of
something the company does
well in a new space
- MATRIX INNOVATION
- First, it gives managers a
framework for surveying
all initiatives that the
company has underway
- Second, it gives
administrators a way to
discuss the correct overall
ambition for innovation
portfolio company.
- GROWTH OF A COMPANY DEPENDS ON YOUR WAY
TO INNOVATE
- MARKET EXPECTATIONS