Zusammenfassung der Ressource
innovation
- It is an extensive collection of energy
activities, but uncoordinated
- Innovation for the 21st Century
- The goal is to manage the overall
innovation through the organization
- a company depends on its ability to innovate
- market expectations
today
- global competitive pressures
- the magnitude and pace of structural
change
- innovation at all three levels
- major improvement deals
- adjacent search opportunities
- he ventures into territory transformation
- adjacent innovations
- shares features with core and transformational innovations
- It involves the use of something the company does well in a new
space
- knowledge of customer needs
- Demand Trends
- the dynamics of competition
- technology trends
- otras variables del mercado
- high-performance businesses run
- 70% of its resources to core innovation offers
improvements
- 20% of adjacent opportunities
- 10% transformation initiatives
- Companies can create
- place completely different structure of
funding for transformational innovation
- mechanisms to monitor ongoing initiatives
- make sure they are progressing according to plan
- periodically evaluate projects
- Metrics
- adjacent initiatives
- the net present value and ROI
calculations
- used to assess core and short adjacent initiatives
- requieren supuestos sobre las tasas de adopción
- price points
- examine
- economic and non-economic metrics
- external and internal metrics