Zusammenfassung der Ressource
Technical Codes
- Layout and Design
- This is the use of colour, font
style and text positioning.
- These all contribute to the
overall style of the publication.
- Magazines have a house style and
readers recognise this and expect it to
be consistent.
- This may be through the font style
used for the masthead and the colour
codes.
- Camera Shots
- The choice of shot on a print text
helps to communicate a meaning.
- A screen shot from a film on a film poster
suggests the narrative and genre of the
film.
- A close up of a performer on a music industry
website contributes to their star persona and
attracts their fan base.
- Lighting
- The way in which the image is lit helps in the
construction of meaning.