Zusammenfassung der Ressource
Amazon
- Jeff bezos (CeO, chairman and president)
- Top 500 US company
- Become a top 100 company
- Worlds biggest online retailer
- ETHICS
- route billions of pounds from sales to British customers through Luxembourg, paying little UK
tax
- HARD HR
- Treats employees as a
resource of the business
- Poor working conditions
- Managers only care about manual labour
- CULTURE OF COMPANY
- STRATEGIC FAILURES
- Market development
- Launched its auction website
- STRATEGIC SUCCESSES
- Tax avoidence
- payed £2.4 m tax on a £4.3bn UK sales revenue in 2012
- Boosting operating profit giving a competative advantage
- Product development
- Amazon kindle launched 2007
- 8 new products by 2013
- $4.5bn in global sales of the kindle