Zusammenfassung der Ressource
Rebranding
- Basic Definitions
- Regeneration: physical
redevelopment of landscape to
promote economic development by
attracting new investment
- Re-imaging:
reconstruction and
promotion of a
positive image
- Rebranding: Improving
a places image/ general
perception
- Heritage Rebranding:
Bradford
- Traditional Industry:
Wool spinning cloth
- New Industrial Growth
- Population
has increased
by 525%
- Woolen Industry -
Hertiage Industry -
Catalyst for Rebranding
- Decline in the wool
industry - lack of
employment
- London Docks
- Coastal Rebranding:
Plymouth
- Rural Rebranding:
Riverford
- London 2012
Olympics