Zusammenfassung der Ressource
Chapter 17
- Using the internet for research
- Advantages
- Quicker way for a business to get information
- If the information is avalible electronically it is easier for the business to edit it
and to place it in its own documents.
- It is easier to obtain information about competitors.
- Disadvantages
- It can be expensive.
- The research may not be up to date.
- The business should only use research that has been conducted in a similar locality
- Having a website
- Advantages
- Having a website or being featured on a website, can give a business a
global presense
- Having a website means that they can realistically serve a wide area.
- Disadvantages
- Cost can be high
- To run the stock control systems and booking systems. These take a
lot of time to develop.
- Secure systems are needed to allow customers to pay for goods and
services, so that other people cannot access their information.
- Not all customers wish to use a website and if that becomes the norm for that
business the on- technically minded customers may go elsewhere.
- Using the internet for communication via email.
- Advantages
- Emails arrive quick after they are sent.
- Businesses can communicate easily with their customers regardless of where they
live.