7549013
Beschreibung
Mindmap von lorena fadul, aktualisiert more than 1 year ago
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Erstellt von lorena fadul
vor mehr als 7 Jahre
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Convergence´s fundamental question
- What is convergence ?
- tactical convergence
- partnerships between medias
- partnerships between medias
- Structural convergence
- re-organize with new positions related to news gathering
- re-organize with new positions related to news gathering
- Information-gathering convergence
- when it require reporters multi-skilled
- when it require reporters multi-skilled
- Storytelling convergence
- innovative ways to tell the story
- innovative ways to tell the story
- Gordon´s categorices
- Competing models
- The business
ideal
- used to increase productivity , a way to market other members of
the group cheaply.
- "co-opertition", this concept refers to the new form of business where the
organizations that were competitors enter to work together
- "co-opertition", this concept refers to the new form of business where the
organizations that were competitors enter to work together
- used to increase productivity , a way to market other members of
the group cheaply.
- the journalistic ideal
- this idea is focused on the new multiple-platforms that exists to
present the information
- As a consequence journalists need to be flexible mindset
and have the ability to adapt to the change
- As a consequence journalists need to be flexible mindset
and have the ability to adapt to the change
- this idea is focused on the new multiple-platforms that exists to
present the information
- The business
ideal
- Definitions
- A place to protect their place in the market
- A chance to deliver news and information in a
new and different way
- To expand the franchise
- Paul Horrocks: Is about survival
- Michael Aeria: an opportunity for his company to re-purpose
its content for multiple products to reach audiences
- Kerry Northrup : is a growth strategy instead of a
saving strategy.
- Driving converge: the changing attitudes and lifestyles
of new consumers
- Driving converge: the changing attitudes and lifestyles
of new consumers
- Kerry Northrup : is a growth strategy instead of a
saving strategy.
- Michael Aeria: an opportunity for his company to re-purpose
its content for multiple products to reach audiences
- Paul Horrocks: Is about survival
- To expand the franchise
- A chance to deliver news and information in a
new and different way
- A place to protect their place in the market
- A dichotomy
- For journalists convergence offers a
chance to do better their job by giving
reporters the tools to tell stories in the
most appropriate medium
- Editorial managers
perceived that converged
means more news for the
same little money
- For journalists convergence offers a
chance to do better their job by giving
reporters the tools to tell stories in the
most appropriate medium
- tactical convergence
- What is driving convergence?
- barriers to convergence
- Professor James Gentry proposed
- easy convergence
- same owner
- flexible culture
- flexible culture
- same owner
- difficult convergence
- different owners
- different cultures
- different cultures
- different owners
- easy convergence
- Professor James Gentry proposed
- evolution of convergence around the world
- media companies started to be multi-media organizations
- 73% of the members of the world association news papers have reported
some form of convergence on their companies.
- 73% of the members of the world association news papers have reported
some form of convergence on their companies.
- media companies started to be multi-media organizations
- key factors related to convergence
- there are some facts necessary for having a good multi-media environment
in the companies that are having convergence.
- the journalist attitude
- the editorial manager needs to be a leader in the change
- cultural factors on the people working there
- having many people with different skills on the same place can be difficult
- journalists need training for the use of the new technology tools
- the journalist attitude
- there are some facts necessary for having a good multi-media environment
in the companies that are having convergence.
- barriers to convergence
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