Zusammenfassung der Ressource
The Bases for Segmentation
- over the years , variables have been used as bases for market segmentation
- Infrormation typically encountered
- case: approach
similar to a strategy
of productos .
- Differents to the writtens in the area
- It Summed up in 4 categories
- *Geographic
and
geodemographic
*Demographic
*Behavioural
*Psychographic