75. Smells Evoke Emotions and Memories

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Design Mindmap am 75. Smells Evoke Emotions and Memories, erstellt von Sara Custer am 07/03/2017.
Sara Custer
Mindmap von Sara Custer, aktualisiert more than 1 year ago
Sara Custer
Erstellt von Sara Custer vor mehr als 7 Jahre
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Zusammenfassung der Ressource

75. Smells Evoke Emotions and Memories
  1. Experience through the senses: eyes, ears, skin
    1. routed through the thalamus
      1. sent to the
        1. appropriate
          1. center in brain
            1. then you react appropriately
        2. EXCEPT the Sense of SMELL
          1. Sensory Data is sent DIRECTLY to the amygdala, where you process emotional info. It's also directly next to your memory centers. Hence why we react emotionally and have strong memories associated with smells.
            1. With this knowledge of biology, companies adopt the function by utilizing scent machines within spaces to influence feelings and emotions. This could easily be part of an experiential designer's job description.
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