Zusammenfassung der Ressource
95. Mood influences the decision making
process
- Happy
- Intuitive Condition
Anmerkungen:
- Participants were asked to choose which Thermos they would like to win in a lottery. This was based on their first feeling
- Thermos was valued higher. Previous decision making acts did not matter.
- Deliberative
Condition
Anmerkungen:
- Participants were advised to decide on the product by looking at the pros and cons of the features and attributes.
- People who usually go by deliberative decision making valued Thermos higher
- Sad
- Intuitive Condition
Anmerkungen:
- Participants were asked to choose which Thermos they would like to win in a lottery. This was based on their first feeling.
- People who are used to making decisions using intuitive valued the thermos more after receiving intuitive instructions.
- Deliberative
Condition
Anmerkungen:
- Participants were advised to decide on the product by looking at the pros and cons of the features and attributes.
- Thermos was valued higher. Previous decision making acts did not matter.
- People who are used to making deliberative decisions valued the thermos more after receiving deliberate instructions.