Zusammenfassung der Ressource
79. People use Look and Feel as Their
First Indicator of Trust
- In a study completed in
2004, by Elizabeth
Sillence, it was
determined that most
(83%) of people reported
NOT trusting a website
based on design factors,
such as poor navigation
and color, etc.
- However, in the same study, 74%
reported trusting a website
based on content and source
- In the book, “The Geography of Bliss”
(2009), Eric Weiner investigates the
world's happiest people. The common
thread in all of them is an element of
trust.