Zusammenfassung der Ressource
52: Dopamine Makes People Addicted
to Seeking Information
- Though dopamine is often thought to cause
people to experience pleasure, it actually
causes people to seek out and search.
- Dopamine increases ones general level
of arousal, motivation and goal-directed
behavior.
- So basically, dopamine
makes you curious!
- Brain scans have shown that the
anticipation of reward is more
satisfying than the reward itself.
- TAKEAWAYS
- People are motivated to
keep seeking information
- The easier you make it to
find information, the more
information-seeking
behavior the will engage in.