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Beschreibung
Mindmap von skipper_jack, aktualisiert more than 1 year ago
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Erstellt von skipper_jack
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Succes and failures In China
- Local knowladge/Understanding
the market
- The Chinese market is changing quickly and many of the companies are learning to keep up.
- go in with a fully researched understanding of the behaviours of consumers.
- Nike is developing products around Chinese habits and sports, which it then plans to sell in other markets.
- Nike is developing products around Chinese habits and sports, which it then plans to sell in other markets.
- go in with a fully researched understanding of the behaviours of consumers.
- Starbucks drew in Chinese consumers by offering green tea on their menu, and then allowing them to try
coffee, resulting in huge successes.
- saw a 30% year-over-year jump in revenues from its Asia-Pacific region
- This has allowed starbucks to grow majorly
- This has allowed starbucks to grow majorly
- saw a 30% year-over-year jump in revenues from its Asia-Pacific region
- Joint ventures can help understand and penertrate
the market
- Tesco and CRE example can be brought in here
- Tesco and CRE example can be brought in here
- The irony of Barbie's failure in China is that Barbie, the doll, was actually fairly popular. The problem was
that Barbie, the brand, was not.
- Mattel even launched a localized doll, Ling, to appeal to Chinese consumers
- Instead of focusing on children's dolls, Mattel assumed that Chinese consumers would want a whole range
of pricey Barbie-themed clothing, foods, and goods.
- By the time Mattel realized its mistake, the store was bleeding money. In 2011, the House of Barbie closed after only being open for 2 years
- By the time Mattel realized its mistake, the store was bleeding money. In 2011, the House of Barbie closed after only being open for 2 years
- Instead of focusing on children's dolls, Mattel assumed that Chinese consumers would want a whole range
of pricey Barbie-themed clothing, foods, and goods.
- Mattel even launched a localized doll, Ling, to appeal to Chinese consumers
- The Chinese market is changing quickly and many of the companies are learning to keep up.
- Government polocies
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