International Business Strategy

Anmerkungen:

• How Firms make choices concerning acquisition and use of sparce recources to achieve international objectives

1. Competitive Advantage
   1. Developed Competencies

      Anmerkungen:

      • Skills / abilities to accomplish certain tasks. 
   2. Higher profits
2. Strategic Planning
   1. Where is it going
   2. How will it get there
   3. Assesment on completion
   4. Process
      1. 1. Analyze External
         1. Recognize nature of key environmental forces
         2. Determine how to react to changes
      2. 2. Analyze Internal
         1. Value Chain analysis

            Anmerkungen:

            • Assesment on interlinked activities in company to detemine added value
         2. Knowledge as a controllable corporate resource
            1. Knowlegde management
               1. Id
               2. Creation
               3. Acquisition
               4. Development
               5. Dispersion
               6. Exploitation
               7. of competitively valuable knowledge
            2. Tactic - Hard to express
            3. Explicit - Easy to communicate
      3. 3. Business & Mission
         1. Mission Statement
            1. Broad - Scope & Purpose
         2. Vision Statement
            1. Desired future position
         3. Values Statement
            1. Values , Beliefs , Priorities of Orgs Members
      4. 4. Objectives
         1. Direct Course of action
         2. Maintain within boundary of mision
         3. ensure continuation
      5. 5. Quantify Goals
      6. 6. Formulate Strategies
         1. Action plans enabling orgs to reach objectives
         2. Home Replication Strategy
         3. Multidomestic Strategy
         4. Global Strategy
         5. Transnational Strategy
      7. 7. Make tactical plans
         1. Features
            1. Sales Forecases
            2. Budgets
         2. Facilitators
            1. Policies
               1. Broad & Recurring
            2. Procedures
               1. Ensure uniformity

1. Exporting
   1. Direct
      1. Most Common
   2. Indirect
      1. Costumer ( iC ) Exports
2. Contractual Agreements
   1. Long-Term Non Eq
   2. Licensing
      1. Patents , Trademarks & Tech Processes
   3. Franchising
      1. Standard Packaging
3. Strategic Alliances
   1. International Strategic Alliances
      1. Muutual need and to share risk
      2. Building

         Anmerkungen:

         • Dating  Imaging Initiating Interfacing Commiting Fine-Tuning 
   2. International Joint Ventures
      1. Seperate , legal entities
      2. Acknowledge intent by partners & JV
      3. Partnership between legally incorporated entitites
      4. Equity held by partner
   3. Consortia
      1. Large # participants
      2. Operate in location where none is active
4. Direct Foreign Investment
   1. Influence
      1. Timing
      2. Contract
      3. Cost structures
      4. Tech & Knowledge Transfer
      5. Product Differentation
      6. Previous Exp
      7. Advertising & Reputation barriers

1. Product Experience
2. Shopping & service Experience
3. Consumption Experience