Generating and Protection

Beschreibung

Business Unit 1 Mindmap am Generating and Protection, erstellt von Charlotte Webber am 16/05/2013.
Charlotte Webber
Mindmap von Charlotte Webber, aktualisiert more than 1 year ago
Charlotte Webber
Erstellt von Charlotte Webber vor mehr als 11 Jahre
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Zusammenfassung der Ressource

Generating and Protection
  1. Good business ideas
    1. Solve a problem
      1. Offer a better and cheaper way
        1. Simple and practicle
          1. Delivered quickly
            1. Clear focus
              1. Anticipate trends & exploit growing market
              2. Sources Of a business Idea
                1. Business experience
                  1. Personal Experience
                    1. Learn from previous mistakes
                    2. Observation
                      1. look at competition
                        1. Poor customer service
                        2. Improving other countries ideas
                        3. Protection
                          1. Maintain USP
                            1. Reduce threats of competition
                              1. Patents
                                1. Must be...
                                  1. New
                                    1. Innovation
                                      1. Capable of industrial application
                                      2. granting the holder the right to be the only user or producer of a newly invented product
                                        1. Protection for up to 20 years
                                          1. Right to take legal action
                                          2. Trade Mark
                                            1. Signs, logos, symbols or words displayed on a companies product or advert including sounds and music
                                              1. Distinctive
                                                1. Lasts up to 10 years
                                                2. Copy Right
                                                  1. protection against copying the work of authors, composers and artists
                                                    1. 70 years after author dies
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