Zusammenfassung der Ressource
Generating and Protection
- Good business ideas
- Solve a problem
- Offer a better and cheaper way
- Simple and practicle
- Delivered quickly
- Clear focus
- Anticipate trends &
exploit growing market
- Sources Of a business Idea
- Business experience
- Personal Experience
- Learn from previous mistakes
- Observation
- look at competition
- Poor customer service
- Improving other countries ideas
- Protection
- Maintain USP
- Reduce threats of competition
- Patents
- Must be...
- New
- Innovation
- Capable
of
industrial
application
- granting the holder the right to be the
only user or producer of a newly
invented product
- Protection for up to 20 years
- Right to take legal
action
- Trade Mark
- Signs, logos, symbols or words
displayed on a companies product or
advert including sounds and music
- Distinctive
- Lasts up to 10 years
- Copy Right
- protection against copying the work
of authors, composers and artists
- 70 years
after
author
dies