Zusammenfassung der Ressource
Business Plans
- Business Plan- report describing the marketing strategy, operational issues and financial implications of a new business
- Benefits
- Making objectives
- Clarifying ideas
- Owner knows what need to be done to meet objectives
- needed to invest in capital (Banks loans)
- Monitor progress
- Problems
- Optimistic
- underestimated costs
- unseen changes in market
- Content
- Details about business
- Personal info
- Objectives
- Marketing plan
- Production plan
- fixed assets or non-current assets
- Financial forcast
- Details on finance
needed and repayment
- Long-term plans
- SWOT analysis