Zusammenfassung der Ressource
PESTEL
- Political
- Includes taxation policy,
government stability and
foreign trade regulations
- Economic
- Includes interest rates, inflation, business
cycles, unemployment, disposable
income and energy availability & cost
- Social
- Includes population demographics, social
mobility, income distribution, attitudes to work
& leisure, levels of education and consumerism
- Technological
- Influenced by government investment in research, new discoveries
& developments, government & industry focus of technological
effort, speed of technological transfer and rates of obsolescence
- Ecological/
Environmental
- Considers the way in which an organisation
can produce its goods or services with the
minimum environmental damage
- Legal
- Influenced by taxation, employment
law, monopoly legislation and
environmental protection laws