Zusammenfassung der Ressource
intercultural bussines
- CULTURE
- Cultural codes
- Set of images associate with stereotypes in our mind
- Variate depending on the location- Not universal
- Depend on specific behaviors
- Such as
- Culture
- Norms
- Religion
- Country
- they process in
- Important for
- business relationships with other people from different places
- They are imprinted in the early childhood
- Imprint can occur later in life
- Supervival brain- Reptilina
- Emotional brain- Limbic
- Thinking brain- Neo cortex
- Helps to reveal the hidden
clues to understanding
ourselves and others
- Cultural dimensions
- Divides into 3 dimension
- first dimension
- Hofsted theory
- Videos and ted Tales
- Iceberg theory
- Culture like icebergs
are more define for
what is unseen than
seen
- The things we see
are important parts
to explain how
culture interacts and
maintain they
sensity
- Culture is made from
visible and invisible
things
- You can observe a 10%
- some examples are
- Dress, food,
language, literature,
rituals, games visual
arts, etc
- Some of the things you can't are:
- Beliefs, communication
style, values, notions of
modesty, competition,
ethics, act